Stendhal Brand Identity space
Stendhal Brand Identity spaceStendhal Brand Identity spaceStendhal Brand Identity spaceCustomer
Municipality of Desio
Activity
Logo and Brand Identity
Logo and coordinated image of the multidisciplinary space at Villa Tittoni in Desio
Stendhal Syndrome
Stendhal, the writer of The Red and the Black and, The Charterhouse of Parma, stayed at Villa Tittoni and the new one is named after him multifunctional space in Desio.
The writer is also known for having lent his name to Stendhal Syndrome, used to indicate a mental state that it manifests itself in some people when they find themselves in front of particularly beautiful works of art.
It derives from the experience described by the French writer of the same name during his visit to the Basilica of Santa Croce in Florence.
Creative concept
Stendhal Syndrome it is part of the common imagination, it has inspired films and books and today it mainly has a positive meaning.
Villa Tittoni and the Stendhal Space are places of art.
To create the brand for this new space cWe are inspired by these sudden and unpredictable sensationswhich lead the spectator to be overwhelmed by the beauty of the works, as described by Stendhal.
The guidelines designed for the Spazio Stendhal brand
Customer
Municipality of Desio
Year
