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Creation of brand identity for Villa Tittoni

Brand identity project for Villa Tittoni

The logo designed is characterized by the face of one of the most representative statues of Villa Tittoni.

Located on the staircase that connects the Villa to the external garden, the sculpture is part of a pair of statues designed by Pelagio Palagi and created around 1845.

The two statues were strongly desired by the Traversi family for represent friendship and hospitality. In fact, their purpose was to welcome guests who came to the Villa through the park.

BigFive has chosen the statue representing hospitality as a symbol of the new direction of Villa Tittoni to underline its natural vocation toopening and to thehospitality.

The Logotype

Under the woman's face, BigFive decided to insert a square, a symbol of strength, solidity and stability.

The square also represents space, the 4 elements and the cardinal points to underline the importance of this place as a point of reference throughout the territory.