Brand identity Park of CulturesBrand identity Park of CulturesBrand identity Park of CulturesBrand identity Park of Cultures
Park of Cultures
Logo and Brand Identity
Logo and coordinated image for the Park of Cultures
The brand identity
We are proud to have created the brand identity and logo for the Park of Cultures, a project that aims to create a place for meeting and cultural discovery in the heart of the city.
The choice of green colour it was fundamental in the creation of the brand identity, as it recalls nature and sustainability, values that the Parco delle Culture wants to convey. We have created a set of overlapping typographic characters, which represents the idea of a multifaceted set of cultures and activities within the park.
Brand identity project for the Parco delle Culture
BigFive dedicated itself to the logo and coordinated image for the Parco delle Culture of Desio, a project funded by the Cariplo Foundation and other partners, aimed at enhancing Villa Tittoni and its park, focusing on the expansion of the cultural offer and the protagonism of the community in the cultural field.