ADV Musical Youth of Italy

ADV for the project “Who Invented Music?”

How to bring young people closer to the roots of music? For Gioventù Musicale d'Italia, BigFive reinterpreted the figures of three great composers, updating them to the contemporary with photo editing work: Mozart as Skrillex, Beethoven as Fedez and Bach as Marylin Manson.

An advertising campaign that could hardly have gone unnoticed and which, with its captivating spirit, had the aim of bringing young people closer to the most disparate musical genres and to the musical world in its entirety.