ADV Dreher Lemon BeerADV Dreher Lemon BeerADV Dreher Lemon BeerADV Dreher Lemon Beer
Advertising campaign for Dreher Lemon 0,00% Alcohol Beer
ADV Dreher Lemon Beer 0,00% Alcohol
For the promotion of Dreher Lemon 0.00% Alcohol Beer and its positioning in petrol stations and OilBars, BigFive thought of creating a set of graphics inspired by road signs accompanied by puns.
These signs were hung in motorway restaurants to invite consumers to purchase an alcohol-free drink.
The campaign was successful and an increase in sales was recorded for the non-alcoholic beer in these businesses.