ADV Dreher Lemon Beer

ADV Dreher Lemon Beer 0,00% Alcohol

For the promotion of Dreher Lemon 0.00% Alcohol Beer and its positioning in petrol stations and OilBars, BigFive thought of creating a set of graphics inspired by road signs accompanied by puns.

These signs were hung in motorway restaurants to invite consumers to purchase an alcohol-free drink.

The campaign was successful and an increase in sales was recorded for the non-alcoholic beer in these businesses.