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WordPress e-commerce development for Bivio Milano

WordPress e-commerce for Bivio Milano

Bivio Milano is a unique and magical place. Buy items and accessories directly from private individuals that they have never worn or no longer wear, thus giving them new life. The garments are carefully selected and "fast fashion" brands that particularly damage the environment are excluded.

The site has two souls: one is linked to the sale of garments on the platform through an appointment system and with very clear specifications of how clothes and accessories are chosen. The other is for direct sales to private individuals with an e-commerce developed with WooCommerce.

At Bivio Milano users can find the big fashion brands at affordable prices.

Instagram shop Bivio Milan

Instagram is the primary traction channel when it comes to the fashion world. This is why Big Five has created aintegration between Instagram and e-commerce to be able to sell directly from the social network. Thanks to this solution, when the products are uploaded to the site and immediately become available in the Instagram shop and it is possible to tag products directly in the feed and in stories.

Feeds and Newsletters

With almost 30,000 followers on Instagram, we are talking about a strategic social network for customers. For this reason we decided to integrate the feed with the latest Instagram posts directly on the homepage.

The site also features a newsletter developed with Mailchimp. It is thus possible to send emails to customers with discounts and promotions and develop remarketing strategies based on the cart and customer purchasing behaviour.