Event Gamification: 10 Trade Show Games to Gather In-Person and Online Leads
At a trade show, a corporate event, or an online campaign, the problem is always the same: people pass by, browse, and leave without a trace. A flyer ends up in the trash, a contact form is left unfilled...
ChatGPT Ads Credits: How the Offer Works for New Advertisers and How to Use It Effectively
Anyone who's been advertising for a few years is familiar with Google Ads welcome coupons: spend a certain amount, get a corresponding credit. OpenAI has brought the same logic to ChatGPT, offering advertising credits to new ChatGPT Ads advertisers. It's...
ChatGPT Ads vs. Google Ads: Differences, Costs, and Which One Is Best for Your Business
Since advertising arrived on ChatGPT, the question we've been asked most often is: "Should I move my budget from Google Ads?" The short answer is no, at least not all of it. ChatGPT Ads and Google Ads intercept...
ChatGPT Ads Manager: A Step-by-Step Guide to Creating Your First Campaign on ChatGPT
Starting September 2026, companies in Italy will also be able to create their own advertising campaigns within ChatGPT. The tool is called ChatGPT Ads Manager and, compared to Google Ads or Meta, it has a different logic: no keywords, no...
A Homepage That Converts: How to Turn Visitors Into Customers
The homepage is the most viewed page on your site and, too often, also the most wasted. Many companies treat it like a showcase to be filled: logo, slogan, a few images. But a homepage that converts isn't just a showcase: it's...
