AI,Branding,Digital,Photography,Marketing,Video,
AI Virtual Influencer: What It Is, How Much It Costs, and When It's Right for Your Brand
They have millions of followers, endorse fashion brands, and don't really exist. Virtual influencers are digital characters created by computer and, increasingly, by artificial intelligence. From Lil Miquela to Spain's Aitana, to...
AI Video vs. Traditional Production: When Is One Better Than the Other?
Need to produce a video for your company and wondering whether to hire a crew or opt for AI-powered corporate videos? It's the hottest question right now, and the answer isn't ideological: it depends on what you need to communicate,...
How to Make Instagram Reels That Work, Even with AI
Reels have become the primary gateway to getting discovered on Instagram: they're the content the algorithm shows most often to those who don't yet follow you. The problem isn't understanding it, it's producing them consistently and with quality...
Claude Code: A Practical Guide to Tips and Best Practices
In just a few months, Claude Code has gone from experiment to everyday tool: at Anthropic, approximately 80% of technical staff, engineers, and researchers use it. Yet, faced with a simple prompt bar, those who open it for the first time ask...
Product Photography with AI: How to Create Professional Visuals for E-Commerce
Product photos are the heart of any e-commerce site: they often decide the purchase more than the description. But producing them costs time and budget, especially if you have hundreds of products. This is where generative artificial intelligence comes in: today, it allows you to create...
