How to make a WordPress site faster and improve conversions.


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Have you ever abandoned a website because it loaded slowly? We are sure yes.

Website loading speed is a critical factor in the success of a website. Today's visitors are impatient and want quick content. Let's see why website loading speed is essential and how it affects performance, search engine rankings and user experience.

Because Loading Speed is a key element

1. Improve User Experience

A slow website can be frustrating for visitors. People want instant content and, if a website takes too long to load, the user is likely to abandon it. A good user experience is essential to retain visitors and convert them into customers.

2. It promotes positioning in search engines

Search engines, like Google, consider loading speed as a ranking factor to position your site in search results. Faster websites tend to rank better in search results. This means that a slow website could lose visibility online.

3. Increase Conversions

Loading speed directly affects conversions. A faster website leads to higher conversion rates. People are more likely to take a desired action, such as purchasing a product or signing up for a newsletter, on a fast site.

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How does BigFive make the sites it creates fast?

BigFive is a web agency specialized in creating fast and high-performance websites. We believe that speed is key for online success and are committed to offering high-quality solutions to our customers. Here's how we do it:

1. Image Optimization

Unoptimized images can significantly slow down a website. We use advanced image compression techniques (such as the webp format) to ensure they are high quality yet lightweight.

2. Code Minification

We reduce the size of the source code by eliminating unnecessary spaces and characters. This reduces page loading times.

3. Reliable and Fast Hosting

We use high-quality hosting to ensure that our clients' websites are always accessible and fast.

4. Content Delivery Network (CDN)

For multilingual sites we leverage CDNs to distribute website content around the world, ensuring fast loading times wherever users are located.

5. Constant Performance Monitoring

We don't just deliver a fast website. We constantly monitor performance to ensure it stays fast over time.

Useful resources

  • WP Rocket: WP Rocket is one of the most popular caching plugins for WordPress. Optimize your website speed through caching, deferred image loading and other advanced techniques.
  • W3 Total Cache: W3 Total Cache is another excellent caching plugin for WordPress. Improve website performance through page caching, compression and CDN integration.
  • Smush: Smush is an image compression plugin for WordPress. It reduces the size of images without compromising their quality, thus improving the loading speed of the site.
  • ewwww: ewwww is another powerful image optimization plugin for WordPress. Automatically compresses images without quality loss to improve site performance by converting them to webp format.
  • Google PageSpeed Insights: This tool from Google evaluates the performance of your website on both desktop and mobile devices. Provides specific suggestions for improving loading speed.
  • GTmetrix: GTmetrix is a performance analysis tool that provides detailed information about your website's performance, including tips on how to optimize it.
  • Pingdom Website Speed Test: Pingdom offers a website speed test that measures how long your site takes to load and identifies weak points.
  • This is Google's official resource for improving the quality and performance of your website. It offers a set of tools and guides to optimize speed and user experience.

Do you want to improve the speed of your website or create a new one?