Piano Media Monza e Brianza
Want to advertise in Monza and Brianza without wasting your budget?
A media plan Decide where, when, and how often to display your campaign: which channels to use, in which areas, for how many weeks, and with what investment. It's the difference between a noticeable ad and a wasted budget.
BigFive is a’advertising agency in Monza since 2012: we build tailor-made media plans for companies, shops and brands that want to make themselves known in Monza and Brianza, in northeast Milan and throughout Lombardy. We combine traditional channels (billboards, public transport, local press, and radio) and digital channels (DOOH, Google, Meta) into a single plan.
We take care of everything: strategy, purchase of advertising spaces, creativity, printing and delivery of materials, up to the verification of the outputs.
Some of our multi-channel advertising campaigns:
Media Planning: What We Do for You
Analysis of objectives and targets
We start with who you want to reach and what you want to achieve: awareness, openings, contacts, or sales. Every media plan decision stems from this.
Tailored channel mix
We choose the right channels for your audience and budget, combining offline and online instead of focusing entirely on one medium.
Billboards in Monza and Brianza
Billboards, posters, and displays in high-traffic areas of Monza and the Brianza area: we check availability, formats, and dates with dealers.
DOOH and media advertising
Digital screens in shopping malls and transit areas, bus stops, and shelters: the impact of billboards with the flexibility of digital.
Local press and radio
Appear on the most popular newspapers and broadcasters in the area, to speak to Brianza with the media that Brianza reads and listens to.
Geolocalized digital and social media
Targeted Google and Meta campaigns by municipality or kilometer radius, to accompany the offline campaign and make it measurable.
Purchase of spaces and negotiation
We book and purchase advertising space for you, negotiating prices, formats, and placements. A single point of contact instead of multiple suppliers.
Checking the outputs
We check that each release goes as planned: photos of the billboards, screen delivery data, and confirmations from the dealers.
How we build your media plan
A good media plan isn't a list of spaces: it's a thoughtful calendar that combines coverage, frequency, and costs. Here's how we work:
- Brief and budget: objectives, targets, areas to be covered and campaign period.
- Searching for spaces: availability, price lists and formats for billboards, DOOH, media, print and digital.
- Media plan proposal: channels, zones, weeks and investment, with separate and transparent media budgets and agency fees.
- CreativityWe can create it from scratch, adapt yours to different formats (from 6×3 posters to digital ads), or simply send your ready-made files to the space providers.
- Booking, printing and deliveryWe manage suppliers, deadlines and materials.
- Verify: we check that each outing went as planned.
Why an agency in Monza?. We know the area: the municipal billboard dealers, the key traffic areas (Monza city center, the station, Viale Lombardia and SS36, Brianza shopping centers), and the best times to be there, like September with the Italian Grand Prix at the racetrack or Christmas. This way, your budget goes where your audience really is.
Frequently Asked Questions
What is a media plan and what is it for?
The media plan is the document that defines which channels, in which regions, and during which periods to run an advertising campaign, along with the budget allocated to each medium. It helps you reach the right audience, at the right frequency, without wasting investment.
How much does a media plan cost?
There are two components: the media budget, which includes the cost of space (billboards, screens, print ads, online campaigns), and our fee for planning, management, and creativity. You can start even with limited local budgets: we'll provide you with a clear, free, no-obligation quote.
Which channels are best to use in Monza and Brianza?
It depends on the target audience and objective. To gain local recognition, billboards and DOOH in shopping malls and public transport work; to generate measurable leads, Google and geolocalized meta tags for the municipalities of interest are added. A combination is almost always the best option.
Do you also handle advertising space and printing?
Yes: we reserve spaces with dealers, negotiate formats and locations, have the materials printed, and deliver them on time. You have a single point of contact from idea to release.
How far in advance should you plan a campaign?
For billboards and DOOH, we recommend starting at least 4-6 weeks before release, and more during high-demand periods like September and Christmas. Digital campaigns can be launched in just a few days.
Are you only planning on Monza and Brianza?
No: Monza and Brianza are our home, but we also plan for Milan and the north-east of Milan, for Lombardy and on a national scale.
How do you measure the results of a media plan?
We define KPIs before launching. For offline channels, we use exit verification photos, screen delivery data, landing pages, and dedicated codes, as well as search and visit trends during the campaign period; for digital, we track clicks, contacts, and conversions.
WHY CHOOSE BIGFIVE?
Only one
Partner
Design, development, marketing and creativity under one roof.
Zero
template
Each project is tailor-made around your identity.
14 years old
of projects
9 international awards and over 100 live sites: we didn't start yesterday.
They have entrusted their creative needs to our agency.
