Google EEAT Optimization: How to improve the positioning of your site


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For any website, being noticed is important, but having User trust is fundamental today.

Imagine having an amazing website, great content, great products and services. But you may be missing a crucial piece of the puzzle: the principles of Google EEAT.

EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness (Experience, Expertise, Authoritativeness and Reliability) and is the winning ticket to conquer both search engines and the hearts of your audience.

In this article we will delve into the world of EEAT optimization and share some tips for boosting your website's EEAT signals. EEAT optimization is the new key to online positioning.


  • 1. What is EEAT?
  • 2. Importance of EEAT
  • 3. Strategies for Optimizing EEAT
  • 4. Tools to Assess the EEAT Status of Your Site
  • 5. Conclusion: towards better positioning

1. What does EEAT mean?

As mentioned above, the acronym EEAT, created by Google, stands for Experience, Expertise, Authority and Trustworthiness. In its first version of the Search Quality Raters Guidelines (SQRG), Google first referenced EAT in 2014.

EEAT is not an algorithm. It represents a set of principles and guidelines that search engines, in particular Google, use to evaluate the quality and credibility of content.

Let's now look at each of the factors in detail.

Experience (Experience)

Experience refers to depth of knowledge and the practical expertise that individuals or organizations possess in a given field or subject.

Expertise (Competence)

Think about have the skills, like a professional. When a website shows expertise, it means that the people who run it understand their content.

Authoritativeness (Authority)

Imagine you're looking for advice on a sensitive topic, like health or finances. You want advice from someone who is not only knowledgeable, but who many trust. This is authority.

Trustworthiness (Reliability)

In a world of misinformation, trustworthiness is like your online truth detector. A trustworthy website is transparent, honest and trustworthy. It doesn't try to trick you or sell you smoke.

Glenn Gabe (a leading SEO expert) believes that trust is the most important factor in the EEAT family.

EEAT source Google

2. Importance of EEAT

Now, why is EEAT so important?

They're like the secret sauce of what you see on search engines. When you search for something, search engines like Google want to give you the best and most reliable results. They do this by checking the EEAT of a website.

A website with a high EEAT means you are more likely to find accurate, useful and reliable information.

While EEAT is not a direct ranking factor, it is essential to consider a combination of factors to help identify high EEAT content. These factors play a crucial role in determining the quality and credibility of web content, influencing how search engines like Google rank websites in search results.

For this reason with BIGFIVE we place EEAT at the center of digital strategies for our clients

If you manage a website, remember: boosting your EEAT can be the key to reaching the top of the search engine rankings! 🚀🌟

seo website ranking

3. Strategies for optimizing EEAT

We will now explore strategies for optimizing your content for EEAT.

3.1 Experience Optimization

Let's look at strategies that will help you optimize your content based on experience.

Sharing Personal Experiences

An effective approach to optimizing the experience is to share evidence of your first-hand encounters. For example, when you review a product or service, share your personal experiences to offer valuable insights. That's how:

  • Details Matter: Provide specific details about your experience. For example, if you're reviewing an ultralight sleeping pad for mountain hiking, discuss how well it insulates from the cold, whether it makes annoying noises, and how compact it is when stored in your backpack.
  • Transparency: Be transparent about how you or your editor gained this experience. Explain your direct interactions with the product or service. This way you can create unique and valuable content that sets you apart, leveraging your expertise and experience.

Inclusion of Industry Experts

Another strategy to optimize the experience involves collaboration with industry experts. By incorporating contributions from content creators or influencers in your industry, you can add credibility to your blog and elevate the quality of your comments.

Reach out to other experts or influencers in your industry to get their input and perspectives. Their contributions can enhance the authority of your content and provide new insights.

Highlight them within your content to showcase different experiences and points of view.

3.2 Optimization of Competence

Let us now discuss competency optimization strategies.

Quality and Accuracy of Content

These are like the foundation of your expertise.

Your content must be top-notch for accuracy, relevance and reliability. Make sure you don't spread myths or outdated information. Do the fact check like a pro and keep your content up to date.

Showcasing Team Competence

Showcase your and your team's expertise. Share references, years of experience, and any notable accomplishments. This gives your readers a reason to trust your product or services.

Depth and Completeness of Content

Do not scratch the surface; dive deep!

Your content should be like an ocean, not a puddle. Explore topics comprehensively. Provide valuable insights, data and examples that demonstrate your in-depth knowledge. It's not about quantity, but about the quality of the information you offer.

3.3 Authority Optimization

Let's now explore authority optimization strategies.

Backlinks and their Importance

Even though backlinks carry less weight than in the past, they still indicate an authoritative site.

Backlinks are like online recommendations. The more high-quality backlinks you have, the higher authority your site will have. Google considers these as votes of confidence.

For example, if a reputable health site links to your nutrition guide, it increases your authority in the health and nutrition industry.

Also include internal links to relevant content to provide more context and value to the user.

Social Proof and Approvals

Social proof is very important today. Showcase positive reviews, testimonials, and endorsements from satisfied readers, customers, or industry peers.

It's like having a famous actor recommend a movie. Their approval makes people more likely to watch it.

Get More Quotes

Getting more citations means you get recognition and respect from others in your industry.

For example, if you are an expert in a certain topic, say “Healthy Cooking,” to increase your authority in the eyes of search engines like Google, you want other experts and websites to cite or recommend you when they talk about healthy cooking.

The problem here is that Getting quotes from authoritative sources can be a little trickyor. You see, these quotes increase your reputation, but the problem is that you often need a good reputation to get these quotes in the first place.

But don't worry, there are a couple of things you can try.

First of all, you can share special ideas and information that others in your industry will find interesting and want to discuss. You can create high-quality content that other experts find valuable.

You can also collaborate with others in your industry on projects or guest posts, and build relationships with influencers who can cite or recommend your work.

Niche Leadership and Thought Leadership

Become the go-to source in your niche. Share unique insights, research and cutting-edge ideas. It's like being the professor in your field of expertise. When people think about the topic, they think about you.

3.4 Trust Optimization

Trust is a precious gem; it takes time to build but can be lost instantly. Let's begin the journey of Trust Optimization.

Website Design and Usability

Your website design is like your storefront. A clean, organized and easy-to-use design gives visitors instant confidence.

Therefore, it is important to keep your website design user-friendly. Additionally, your design should seamlessly adapt to different screen sizes, especially for mobile devices.

Use high-resolution images relevant to your content. Optimized images load faster and don't compromise the user experience.
Here you find our tips for optimizing your website.

Transparency and Privacy Policies

Transparency is the foundation of trust. It's like having a transparent kitchen in a restaurant: customers can see what's happening and this creates trust. If you collect data, inform users about how it is used and protected.

Create a detailed “About Us” page that explains who you are, your mission and the people or team behind the website.

If your website has partnerships, sponsorships or affiliations that can potentially influence the content or recommendations you provide, please disclose these relationships.

Tackling Disinformation and Fake News

In the age of misinformation, being a reliable source means actively disprove myths and tackle fake news. If you encounter fake news or misinformation on other websites or social media platforms, please report it to the respective platforms or authorities.

Correct inaccuracies promptly and transparently. Provide clear updates to inform your readers of the corrections.

Always fact-check information from reliable sources before publishing it on your website. Avoid spreading unverified information or sensationalistic claims.

When presenting facts or data, cite authoritative sources, studies or experts. If your website allows user-generated content, such as comments or reviews, implement moderation to remove false information, spam, or offensive content.

4. Tools to evaluate the EEAT status of your Website

Google Search Quality Rating Guidelines (QRG): Start by reviewing Google's QRGs. Provides information on how Google evaluates the quality of web content. Pay attention to the sections related to EEAT.

Google Search Console: Google offers valuable data on how your website performs in Google search results. Check for warnings, penalties or issues that may affect your EEAT.

Content Audit: Conduct a thorough audit of your website content. Evaluate the accuracy, relevance and depth of your content. Identify outdated or low-quality content that can impact your EEAT.

Backlink Analysis: Use tools like Ahrefs or Moz to evaluate the quality and quantity of backlinks pointing to your site. High-quality backlinks from authoritative sources can boost your rankings.

5. Conclusion: towards better positioning

In the ever-evolving digital world, EEAT optimization has become a critical component to online success. With an in-depth understanding of Experience, Expertise, Authoritativeness, and Trustworthiness, you can significantly improve your website's credibility in the eyes of users and search engines.

Remember that EEAT has no final destination. It's an ongoing process.

With a solid foundation of EEAT, you can build a website that not only ranks well in search results, but also becomes a pillar of trust and authority in your industry.

Improve your online presence

Implement EEAT optimization strategies now. Contact us to start building trust with your users and search engines.