ADV exhibition Human Genome MUSEADV exhibition Human Genome MUSEADV exhibition Human Genome MUSEADV exhibition Human Genome MUSE
Advertising campaign for the Human Genome exhibition at MUSE - Science Museum
Why are we all different? Where do talents come from? Why do some people age enviably and others, unfortunately, not? Why does life have a biological end and how can we prevent disease?
The Human Genome exhibition invites us to reflect on questions that deeply concern us, proposing a journey through the new challenges of genomics, a constantly evolving science. An interactive and immersive journey leads into the most fascinating exploration to understand what we are: unique.
ADV exhibition Human Genome MUSE
For MUSE, BigFive took care of the creativity of the communication of the entire exhibition, starting from the photo editing on the girl's face, up to the creation of the individual materials: brochures; catalog; flyers etc…
The exhibition itinerary revolves around four main themes: the complete sequencing of the human genome; current knowledge of its elements and characteristics; the genetic mutations that underlie differences between individuals and other changes that influence our phenotype; cutting-edge research techniques for human health.