Maximize Your Site with Full Site Editing: The Ultimate Guide to WordPress FSE


wordpress FSE full site editing guide

In a world where a website represents the primary key of many businesses, WordPress establishes itself as a pioneer of innovation with cutting-edge solutions. At the center of this revolution is Full Site Editing (FSE), a true milestone in the field of web design. In this article, we'll dive into the heart of ESF, examining how it's redefining the rules of the game for developers, designers, and website owners.


  • 1. What is Full Site Editing?
  • 2. The advantages of the ESF
  • 3. How the ESF works
  • 4. Impact on SEO
  • 5. How to Maximize the Use of WordPress Full Site Editing
  • 6. Conclusion

What is WordPress Full Site Editing?

Full Site Editing is a feature built into the latest version of WordPress. Thanks to this innovation, you can change every aspect of a site – from the header to the footer, passing through the posts and pages – all through a single and intuitive editor.

By creating a custom FSE theme with this method our BigFive web agency makes customization accessible to everyoneregardless of technical skills.

The advantages of the ESF

  1. Complete Customization: With FSE, every element of the site is customizable. This means greater flexibility and creativity in design.
  2. Ease of use: Thanks to the drag-and-drop interface, even novice users can create complex designs.
  3. Design Consistency: FSE helps maintain a consistent design across the site, improving the user experience.
  4. Workflow efficiency: Editing different aspects of your site in one place saves time and resources.

How the ESF Works

WordPress Full Site Editing (FSE) represents a significant evolution in the way users interact with the CMS to build and customize their websites. At the heart of this functionality are “blocks,” versatile components that serve as the fundamental building blocks for each page. These blocks, which range from text elements, images and buttons to contact forms and galleries, can be individually customized to offer a granular control over every detail.

With ESF, users have the freedom to manipulate layout and style in ways that were previously impossible. FSE's intuitive interface allows you to drag and drop blocks to desired locations, change sizes, colors and typography, and integrate advanced features without having to write a single line of code. This opens up a world of possibilities for creating distinctive and personalized websites thanks to the prepared technical skills of webagency.

Impact on SEO

While WordPress Full Site Editing does not directly intervene in Search Engine Optimization (SEO) strategies, its capabilities significantly influence key factors that contribute to search engine rankings. The main advantage of the FSE is its flexibility in design, which allows the creation of aesthetically pleasing and functional websites.

This aspect is fundamental, since Google and other search engines tend to favor sites that offer a good user experience (UX). Because of this BigFive, awarded in the UX/UI field with international awards, exploits the potential of the ESF to improve user engagement, reducing the bounce rate and increasing the average time spent on the page. These factors are considered positively in the Google algorithm, contributing to better positioning in search results.

Additionally, FSE facilitates the implementation of a logical and intuitive site structure, with clear navigation and well-organized content. This not only improves the user experience but also makes the work of search engine crawlers more efficient, which can index the site's contents more effectively.

How to Maximize the Use of WordPress Full Site Editing

WordPress Full Site Editing (FSE) represents a significant breakthrough in how we can design and manage websites. To fully exploit its potential, it is essential to understand some key aspects and adopt best practices. Here's an in-depth guide:

  1. Strategic Design Planning
    • Definition of Visual Identity: Before diving into ESF, clarify your site's visual identity. This includes choosing a color palette, fonts and images that are consistent with your brand.
    • Wireframes and Mockups: Create wireframes and page mockups. This will help you visualize the overall look before proceeding with the actual construction.
    • User Experience (UX): Focus on intuitive navigation and accessibility. A site with great UX will keep users engaged longer, reducing the bounce rate.
  2. Insights into Blocks and Templates
    • Customization of Blocks: Explore various block customization options. Creative use of blocks can lead to unique designs that stand out from the competition.
    • Templates and Patterns: Use the templates and patterns available in WordPress to speed up the design process while maintaining a professional look.
  3. Optimization for Mobile
    • Responsive Design: Make sure your site is optimized for all devices. The ESF allows you to preview and edit the layout for desktops, tablets and smartphones.
    • Fast Loading: Optimize images and scripts to ensure fast loading times, which are critical to the mobile experience.
  4. Test and Feedback
    • Usability Test: Conduct usability tests regularly to ensure the site is intuitive and easy to navigate.
    • User Feedback: Collect feedback from users to make continuous improvements.
  5. SEO and Accessibility
    • Contents optimization: Make sure your titles, meta descriptions, and content are optimized for search engines.
    • Internal Link Structure: Use an effective internal link structure to help Google better understand and index the pages on your site.
    • Accessibility: Make your site accessible to all users, including those with disabilities. This includes using alternative text for images and complying with WCAG guidelines.
  6. Plugin and Theme Compatibility
    • Checking Plugins: Test plugins to ensure they are compatible with the latest version of WordPress and do not cause conflicts with the ESF.
    • Choice of Themes: Select themes that are specifically designed or updated to be compatible with the ESF.
  7. Monitoring and Analysis
    • Google Analytics: Use tools like Google Analytics to track user behavior on your site. This data can offer valuable insights to further optimize the design and content developed with FSE.
  8. Continuous training
    • WordPress updates: Stay up to date with the latest WordPress news and features to make the most of the ESF.
    • Community and Online Resources: Attend forums, webinars and online courses to learn from other professionals and stay up to date on best practices.


Maximizing the use of WordPress Full Site Editing requires a combination of strategic planning, creative experimentation, and continuous attention to performance and usability. By implementing these tips, we at BigFive, are able to take full advantage of the capabilities of the ESF, creating websites that are not only aesthetically pleasing but also functional, user-friendly and optimized for search engines.

Do you want a completely customized site with Full Site Editing?

BigFive is among the very few web agencies capable of exploiting the potential of this technology.