{"id":3777,"date":"2023-04-04T22:38:09","date_gmt":"2023-04-04T20:38:09","guid":{"rendered":"https:\/\/bigfive.it\/?p=3777"},"modified":"2024-02-15T16:37:42","modified_gmt":"2024-02-15T15:37:42","slug":"cromorama-by-riccardo-falcinelli-a-journey-through-the-colors-that-have-changed-our-gaze","status":"publish","type":"post","link":"https:\/\/bigfive.it\/en\/cromorama-di-riccardo-falcinelli-un-viaggio-tra-i-colori-che-hanno-cambiato-il-nostro-sguardo\/","title":{"rendered":"Cromorama by Riccardo Falcinelli, a journey through the colors that have changed our gaze"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Cromorama by Riccardo Falcinelli: a fundamental book for understanding the power of colors and how they work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you are a lover of art and graphics, you cannot miss Cromorama by Riccardo Falcinelli (Einaudi). This book is not only an essay on the history of colors, but it is also <strong>a journey through human culture and society<\/strong>, which shows how our way of seeing the world has changed over the centuries thanks to the discovery and use of colors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1702\" height=\"960\" src=\"https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532.jpg?strip=all\" alt=\"\" class=\"wp-image-3791\" title=\"\" srcset=\"https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532.jpg?strip=all 1702w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532-748x422.jpg?strip=all 748w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532-600x338.jpg?strip=all 600w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532-768x433.jpg?strip=all 768w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532-1536x866.jpg?strip=all 1536w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532-1568x884.jpg?strip=all 1568w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532.jpg?strip=all&amp;w=170 170w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532.jpg?strip=all&amp;w=340 340w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532.jpg?strip=all&amp;w=510 510w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532.jpg?strip=all&amp;w=680 680w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532.jpg?strip=all&amp;w=851 851w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532.jpg?strip=all&amp;w=1021 1021w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532.jpg?strip=all&amp;w=1191 1191w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532.jpg?strip=all&amp;w=1361 1361w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222532.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In an interview, Falcinelli said \u00abAll the books that talk about color are art history books. And I said to myself: \u201cme<strong> <\/strong>I want to write a book that explains how color works by putting together great works of art and the banal things we have around us every day&quot;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The author takes us into a world of images and sensations, through the history of art and visual culture. With clean and engaging writing, <strong>the author explains to us how colors influence our way of perceiving reality<\/strong>, how they have been used over the centuries and how they influence our emotions and our communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have read <strong>his book Figures<\/strong>. How images work from the Renaissance to Instagram (of which <a href=\"https:\/\/bigfive.it\/en\/because-those-who-work-with-images-should-read-figures-by-riccardo-falcinelli\/\" data-type=\"post\" data-id=\"2285\"><strong>you can read the review here<\/strong><\/a>), you can&#039;t miss Cromorama, because it is not just a book for art enthusiasts, but it is a text that <strong>it should be read by anyone who works with images, from design to advertising, from photography to marketing<\/strong>. Falcinelli, in fact, explains to us how colors are essential for visual communication, and how their use influences the perception of the message we want to convey.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1702\" height=\"960\" src=\"https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1.jpg?strip=all\" alt=\"\" class=\"wp-image-3790\" title=\"\" srcset=\"https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1.jpg?strip=all 1702w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1-748x422.jpg?strip=all 748w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1-600x338.jpg?strip=all 600w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1-768x433.jpg?strip=all 768w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1-1536x866.jpg?strip=all 1536w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1-1568x884.jpg?strip=all 1568w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1.jpg?strip=all&amp;w=170 170w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1.jpg?strip=all&amp;w=340 340w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1.jpg?strip=all&amp;w=510 510w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1.jpg?strip=all&amp;w=680 680w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1.jpg?strip=all&amp;w=851 851w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1.jpg?strip=all&amp;w=1021 1021w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1.jpg?strip=all&amp;w=1191 1191w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1.jpg?strip=all&amp;w=1361 1361w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222515-1.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1702\" height=\"960\" src=\"https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419.jpg?strip=all\" alt=\"\" class=\"wp-image-3792\" title=\"\" srcset=\"https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419.jpg?strip=all 1702w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419-748x422.jpg?strip=all 748w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419-600x338.jpg?strip=all 600w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419-768x433.jpg?strip=all 768w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419-1536x866.jpg?strip=all 1536w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419-1568x884.jpg?strip=all 1568w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419.jpg?strip=all&amp;w=170 170w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419.jpg?strip=all&amp;w=340 340w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419.jpg?strip=all&amp;w=510 510w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419.jpg?strip=all&amp;w=680 680w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419.jpg?strip=all&amp;w=851 851w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419.jpg?strip=all&amp;w=1021 1021w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419.jpg?strip=all&amp;w=1191 1191w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419.jpg?strip=all&amp;w=1361 1361w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222419.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1491\" height=\"960\" src=\"https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222440.jpg?strip=all\" alt=\"\" class=\"wp-image-3793\" title=\"\" srcset=\"https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222440.jpg?strip=all 1491w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222440-748x482.jpg?strip=all 748w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222440-600x386.jpg?strip=all 600w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222440-768x494.jpg?strip=all 768w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222440.jpg?strip=all&amp;w=149 149w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222440.jpg?strip=all&amp;w=298 298w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222440.jpg?strip=all&amp;w=447 447w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222440.jpg?strip=all&amp;w=894 894w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222440.jpg?strip=all&amp;w=1043 1043w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222440.jpg?strip=all&amp;w=1192 1192w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404222440.jpg?strip=all&amp;w=1341 1341w\" sizes=\"(max-width: 1491px) 100vw, 1491px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But Cromorama is also a book for all those who want to better understand the world around them. The author explains to us <strong>how colors have been used for political, religious and social purposes<\/strong>, how they have been associated with certain symbols and how they have been used to influence the masses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cromorama is a book about history, culture, art and science. It is a book that teaches us how colors have been used to create and transmit messages, to provoke emotions and to communicate ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cromorama by Riccardo Falcinelli answers many questions that we have probably never asked ourselves:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why is pink a \u201cfemale\u201d color?<\/li>\n\n\n\n<li>Why is the Madonna&#039;s dress blue?<\/li>\n\n\n\n<li>Can you paint with pigments extracted from embalmed mummies?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1702\" height=\"960\" src=\"https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758.jpg?strip=all\" alt=\"\" class=\"wp-image-3794\" title=\"\" srcset=\"https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758.jpg?strip=all 1702w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758-748x422.jpg?strip=all 748w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758-600x338.jpg?strip=all 600w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758-768x433.jpg?strip=all 768w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758-1536x866.jpg?strip=all 1536w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758-1568x884.jpg?strip=all 1568w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758.jpg?strip=all&amp;w=170 170w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758.jpg?strip=all&amp;w=340 340w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758.jpg?strip=all&amp;w=510 510w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758.jpg?strip=all&amp;w=680 680w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758.jpg?strip=all&amp;w=851 851w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758.jpg?strip=all&amp;w=1021 1021w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758.jpg?strip=all&amp;w=1191 1191w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758.jpg?strip=all&amp;w=1361 1361w, https:\/\/es8d9p5ed9o.exactdn.com\/wp-content\/uploads\/2023\/04\/IMG20230404221758.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cromorama, How color has changed our gaze by Riccardo Falcinelli is a fundamental book for all those who want <strong>understand the power of colors and their influence<\/strong> about our daily lives. By reading it, you will have the opportunity to discover how our way of seeing the world has changed thanks to the discovery and use of colors, and how the use of colors can influence the perception of the message we want to convey.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">You can listen to Riccardo Falcinelli talk about creativity in this TEDx<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The fuel of creativity is not talent but knowledge | Riccardo Falcinelli | TEDxArezzo\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/OsYBvsAL7NA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/it.wikipedia.org\/wiki\/Riccardo_Falcinelli\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Riccardo Falcinelli<\/a>&nbsp;he is a visual designer and teaches at the ISIA Faculty of Design in Rome. Published:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Making books<\/strong>, Rome, minimum fax, 2011.<\/li>\n\n\n\n<li><strong>Watch. Think. To design<\/strong>, Alternative Press &amp; Graffiti, 2011.<\/li>\n\n\n\n<li><strong>Portable criticism of visual design. From Gutenberg to social networks<\/strong>, Einaudi, 2014<\/li>\n\n\n\n<li><strong>Cromorama. How color has changed our gaze<\/strong>, Einaudi, 2017<\/li>\n\n\n\n<li><strong>Figures. How images work from the Renaissance to Instagram<\/strong>, Einaudi, 2020<\/li>\n<\/ul>\n\n\n\r\n<div class=\"in-evidenza-blog\">\r\n<p>Do you want to know how we can use colors to improve your ads or your brand?<br \/>\nContact us for a free quote<\/p>\n<div class=\"pulsante\"><div>\r\n            <p><a href=\"https:\/\/bigfive.it\/en\/contacts\/\">Contacts<\/a><\/p>\r\n        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Cromorama di Riccardo Falcinelli: un libro fondamentale per capire il potere dei colori e il loro funzionamento Se sei un amante dell&#8217;arte e della grafica, non puoi perderti Cromorama di Riccardo Falcinelli (Einaudi). Questo libro non \u00e8 solo un saggio sulla storia dei colori, ma \u00e8 anche un viaggio attraverso la cultura e la societ\u00e0 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26,30],"tags":[],"class_list":["post-3777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotografia","category-ok-si-stampi"],"acf":[],"_links":{"self":[{"href":"https:\/\/bigfive.it\/en\/wp-json\/wp\/v2\/posts\/3777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigfive.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigfive.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigfive.it\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/bigfive.it\/en\/wp-json\/wp\/v2\/comments?post=3777"}],"version-history":[{"count":0,"href":"https:\/\/bigfive.it\/en\/wp-json\/wp\/v2\/posts\/3777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bigfive.it\/en\/wp-json\/wp\/v2\/media\/3788"}],"wp:attachment":[{"href":"https:\/\/bigfive.it\/en\/wp-json\/wp\/v2\/media?parent=3777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigfive.it\/en\/wp-json\/wp\/v2\/categories?post=3777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigfive.it\/en\/wp-json\/wp\/v2\/tags?post=3777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}