LG StandbyME Video Prank
LG StandbyME Video PrankLG StandbyME Video PrankLG StandbyME Video PrankCustomer
LG Europe
Activity
Video and Animations
Launch video of the new LG StandbyME
The creative idea: a prank video in the center of Milan
LG contacted us for the llaunch of a new product: LG StandbyME, a device composed of a large monitor placed on a stand that can be moved freely within your home, office, etc...
To present this original and unusual product, we designed a video commercial in the candid camera style, in which an actor in pajamas transported the product to some of the most iconic places in Milan amid general curiosity.
The scene intrigued many tourists and passers-by, who stopped to take photos, videos and ask for information on the product.
The video was used for campaigns on Youtube and distributed on LG Italia's social channels.
SHORT CONTENT: Reels & Stories
For LG Italia's social channels, short 15-second versions were created, extracted from the main video and integrated with animated graphics, to increase engagement and shares.
Backstage of video production
Below are some shots taken during the video shooting in the historic center of Milan
Credits
Production: BigFive Srl
Director: Daniele Piras
Production director: Lorenzo Brusadelli
Production assistant: Francesco Perrone
Camera operators: Federico Floridi, Marco Zucchelli
Photographer: Enrico Luoni
Actor: Marco Speziali
Location Manager: Stefano Lorenzi
